Tag Archives: EIC Accelerator template

Developing the Unique Selling Points (USP) for the EIC Accelerator

The EIC Accelerator funding (grant and equity, with blended financing option) by the European Innovation Council (EIC) and European Commission (EC) has a clear focus on high-risk startups with high commercial potential. It is ideal for startups and Small- and Medium-Sized Enterprises (SME) since the funding per project can reach €17.5 million in total (€2.5 million in grant and €15 million in equity) and is ideal to finance scale-up activities.

The EIC Accelerator grant proposal template is very detailed and specific with multiple questions aiming to gauge the level of innovation and disruptiveness of the presented technology. Due to the complexity of these grant proposal templates, startups often rely on freelancers, professional writers or consultants to support the development of the documents.

This article provides a simple guide for prospective applicants regarding the development of Unique Selling Points (USP).

Developing Unique Selling Points (USP)

One of the EIC Accelerator proposal sections is dedicated to the USP’s of the company’s product or service which is an essential part of identifying the commercial impact of the technology.

Startups often struggle with such definitions since many EIC Accelerator applicants are in the early stages (i.e. Technology Readiness Level 5/6 – see TRL) with many companies being pre-revenue and pre-product-launch.

Starting With the Innovation

The USP’s are often at the intersection between the innovativeness of the company’s technology, the business model and the market’s current offerings.

Begin by listing 1-5 unique technological features that you view as the core innovation of your product or service. These are technical mechanisms of your hardware, software features or any other unique aspect of what your technology is capable of while current market alternatives fail to offer them.

It is recommended to try and focus only on the most innovative aspects of the technology and to keep them clear and to the point rather than trying to inflate them through using as many small features as possible.

The following questions will help to focus on the most innovative features since the less innovative components will likely fail to produce suitable answers. For each of the listed technological features, answer the questions below so that each feature is going through all questions in succession:

Question Innovation 1 Innovation 2 Innovation 3
Why does your technology have this feature but not others?
Is it hard to copy?
Is it patentable?
How do you quantify the benefit per unit? (i.e. 50% less time-spent or €50K lower costs per device)
What does this benefit mean for your customer? (i.e. €250K saved p.a. and 100 MWh of additional capacity)

1. Why does your technology have this feature but not others?

Explain why you were able to achieve this technology milestone or develop this feature and why other companies or institutions have failed. This question is aiming to identify why it is new and why this product or service does not exist on the market.

If the answer is a technical innovation, a high level of complexity or any other undeniable head-start then this question will have a positive answer. If the answer is vague as in “no other company has tried this yet” or “other companies could create it but do not view it as valuable” then this is not a promising innovation.

2. Is it hard to copy?

This is a core question that any evaluator or jury member will be interested in. If we invest in you, will you be able to guard your Intellectual property (IP) and capitalize on it?

For this question, it is useful to identify under which conditions competitors could copy your solution and what their limitations are. How many years would it take? Are there IP barriers? How much financing would a competitor need to copy you?

3. Is it patentable?

For any DeepTech company with long development times, IP is a very important factor. Can this particular feature be IP protected, globally? If not, how can you assure that the IP remains in-house and does not leak out?

Software is often more difficult to patent than hardware in the European Union (EU) but it is important to have a clear IP protection strategy regardless since this is a core technology feature that the entire business model will stand on.

4. How do you quantify the benefit per unit? (i.e. 50% less time-spent or €50K lower costs per device)

Quantifications are the flavor of every EIC Accelerator application and any investor presentation. Without it, all a company is presenting is a story. Quantifying the business model, the technology benefit, the customer interest and the product-market fit are essential.

For this question, answer what exactly the benefits are over conventional alternatives for each feature. Compared to what exists on the market, how is your feature better? How can you quantify this benefit? Does this benefit also apply to direct competitors with similar technologies?

5. What does this benefit mean for your customer? (i.e. €250K saved p.a. and 100 MWh of additional capacity)

This is a key question that can often be neglected. Just because your feature can reduce the time spent on a certain production task or the costs of a device does not explain what this means for your customer. Maybe the time reduction is irrelevant since the time savings of 50% only add up to 5 seconds since the production step is simple. Maybe you save your customer 5 months with this feature.

Quantify the benefit by using a pilot customer or imaginary customer as an example. If they implement your product, they can reduce the production time by 50% which means that a 20-hour production process now only takes 10 hours. For that particular customer, €500K are saved annually if they produce 1,000 devices a year.

Not every benefit has to be financial but it is still advisable to create a financial assessment regardless. Emission savings can be expressed financially due to carbon taxes. Improved workflows can likewise be expressed financially since they will impact productivity.

Conclusion

This simple list allows you to identify the USP’s of a multi-faceted project and should yield a table where every feature has answered every question.

For less unique features, the questions will be difficult to answer and these should not be counted as unique selling points for the EIC Accelerator. It is also possible that a single feature (i.e. the automation of a certain task) can lead to multiple USP’s.

This article can act as a good starting point to clarify and brainstorm on the unique components of a product or service.


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

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by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

ChatGPT for the EIC Accelerator: Will the Real AI Please Stand Up

The EIC Accelerator funding (grant and equity, with blended financing option) by the European Innovation Council (EIC) and European Commission (EC) has been largely reinvented in 2021. The previous application process of preparing and submitting a 30-page PDF file has been overhauled and replaced with a very comprehensive online platform that uses AI features and visualizations.

While it still funds Small- and Medium-Sized Enterprises (SME) and startups with €17.5 million in total funding per project (€2.5 million in grant and €15 million in equity), it is now compartmentalizing and standardizing the entire application process.

The EIC website prominently uses the term “EIC AI Platform” but calling it Artificial Intelligence (AI) seems like an overstatement. In reality, all texts and annexes must be prepared manually by applicants and no automation or intelligence seems relevant to the process which is why applicants often rely on consultants, professional writers or freelancers.

The AI features likely refer to back-end assessment features relevant to the evaluators but not to the applicants or visualizations of the innovativeness expressed through graphics.

This article is investigating the usability of ChatGPT for EIC Accelerator applications which could bring true AI and text generation to the application process.

ChatGPT

ChatGPT is a chat-based interface for AI-generated text developed by Open.AI and popularised in 2022. It has made waves in all industries that rely on written content creation since the chatbot is able to instantly generate complex texts based on user instructions.

Of course, grant writing is a major application area for such AI-generated texts since it is complex but follows very specific structures that could be standardized and automated. Especially the EIC Accelerator could potentially be a major target for AI automation since it has replaced a free business plan submission with specific and compartmentalized questions that are easier to generate compared to complex structures.

While it is to the detriment of the remote evaluators who have to read the AI-generated proposals, it is of interest to applicants and consultants to identify if a technology such as ChatGPT can save time and deliver high-quality output. Potentially, it could even increase the quality of the final application.

What is needed to write an EIC Accelerator proposal?

Assessment

An EIC Accelerator proposal differs greatly from a simple market analysis, a business plan or any content creation around mainstream subjects. The very first step and job of every consultant is to identify if the project can win the EIC Accelerator or not.

This requires a significant amount of due diligence to identify if there are any problems with the company or the project that could present a flaw in any of the application steps. The application process is complex and, through the 3-step approach taken by the EIC, it is necessary to consider how the evaluations will differ in each step.

In the first two steps, there is generally a focus on the technology and the attractiveness of the innovation to the EU with appealing industries winning over those that are lesser known (see Winning Candidates). The commercial strategy and traction are often poorly assessed in the first two steps but are becoming key in the Step 3 interviews.

Structuring

Once the project has been assessed, the next step is the structuring of the EIC Accelerator proposal according to the unique technical aspects and commercial plan of the applicant. This can present a challenge to many companies since the template questions are often vague, some proposal sections are interconnected and many individual sections are repetitive due to very similar template questions.

Writing

Finally, the writing and preparation of all proposal texts and annexes that are needed for the EIC Accelerator will follow which includes the development of all sections and the ongoing consistency verification between sections.

What can be automated with ChatGPT?

Selection and assessment process

As of today, the assessment process will be difficult to automate through technologies such as ChatGPT. If it was possible, there would be no need for an application process for the EIC Accelerator since the AI could simply select the winners based on unstructured documents or public website data.

While the Artificial Intelligence (AI) is designed to understand the context of what is requested, the context of companies seeking to apply for the EIC Accelerator is currently too nuanced to automate at this stage.

The EIC Accelerator is both broad and narrow in its scope (i.e. all industries can apply but not all companies) and is contradictory in many ways. It is designed for groundbreaking technologies and companies that have difficulties in raising private financing but well-financed companies can win as well (i.e. Breaking the Rules). There are likewise many cases where companies have to resubmit multiple times before they are approved for funding which questions the accuracy and consistency of the process.

The EIC claims to seek high-risk projects but often prefers to fund low-risk business cases with proven revenue generation and industry partnerships in the final selection step which uses external angel investors and venture partners as the jury.

In general, the assessment is currently too multifaceted to automate in any meaningful way. It is likewise inconsistent by design and any standardization and automation would likely raise questions regarding the validity of the selection process and mission of the EIC.

Planning and structuring

The planning and structuring of an EIC Accelerator application is a creative task and could be a promising candidate for automation. If the AI understands the task and the parameters then it can become a useful guide.

Here is an example from ChatGPT for the structure of the “Features and Use Cases” section of an EIC Accelerator application:

Input:

I want you to segment a topic into multiple sub-levels. I want you to pick 4 top-level titles and each title has 4 sub-level titles. The topic I want you to structure is a technology that allows RedOx flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualization.

Output:

  • Introduction to RedOx flow Batteries
    • Basics of RedOx flow Technology
    • Advantages of RedOx flow Batteries
    • Current State of RedOx flow Battery Development
    • Future Potential of RedOx flow Batteries
  • Tin-based Electrolytes for RedOx flow Batteries
    • Chemistry of Tin Electrolytes
    • Performance Characteristics of Tin Electrolytes
    • Development and Production of Tin Electrolytes
    • Applications of Tin Electrolytes in RedOx flow Batteries
  • Big Data and AI for RedOx flow Battery Management
    • Role of Big Data in RedOx flow Battery Operations
    • Artificial Intelligence for Predictive Maintenance
    • Data Processing for Battery Health Monitoring
    • Data Visualization for Battery Performance Optimization
  • Implementing Software Solutions for RedOx flow Batteries
    • System Architecture for RedOx flow Battery Management Software
    • Integration of Tin Electrolytes and Big Data/AI
    • Deployment and Testing of Software Solutions
    • Case Studies and Best Practices for Software Implementation

The result is surprisingly good but here is the catch: The input is already guiding the chatbot into a structure that is most useful. A 4×4 structure is always a good starting point. From there, one can include or change the structure since it is unlikely that 4×4 will be ideal for every project.

What is especially impressive is that ChatGPT autonomously introduced keywords such as “Predictive Maintenance” and “Battery Health Monitoring”. It likewise segregated the hardware and software components well which is exactly what is needed for a technology description.

Improving the Structure

What is not ideal is the general introduction to RedOx flow batteries and the redundant segments that are unnecessary for a clean technology description.

But overall, it is an excellent result based on minimal input.

With the structure above for the imaginary tin-data-RedOx flow battery technology, the following adaptations would be necessary for the EIC Accelerator:

  • RedOx flow Battery Hardware
    • RedOx flow Stack and Module Design
    • RedOx flow Battery Manufacturing Process
    • RedOx flow Battery Operation
  • Tin-based Electrolytes for RedOx flow Batteries
    • Proprietary Tin Electrolytes
    • Synthesis and Manufacturing Process of Tin Electrolytes
    • Safety and Environmental Impact of Tin Electrolytes
  • Big Data and AI for RedOx flow Battery Management
    • Big Data in RedOx flow Battery Operations
    • Artificial Intelligence for Efficiency Optimization and Predictive Maintenance
    • Data Processing for Battery Health Monitoring
    • Data Visualization for Battery Performance Insights

While it is impressive that AI was associated with predictive maintenance, this was not the intended primary use. Efficiency optimization and data processing were closer to the intended use case while the same is true for other associated features.

The last section regarding the implementation was likewise impressive but it did not lend itself to a good technology description since any further explanations would already be part of previous sections.

Nonetheless, with a small amount of editing, the initial 16 segments were reduced to a useful structure containing 10 segments.

One can then add another top-level topic to include other omitted parts of the process (i.e. emissions, transport, logistics, installation).

Usefulness of ChatGPT for Structuring

This approach can be useful for inexperienced writers who need support for the structuring of the application. The downside is that it requires a detailed input that already tells the chatbot what the output is supposed to look like while it also requires extensive editing of the output.

This defeats the purpose of using a chatbot but it can still be useful to ask ChatGPT to generate ideas related to a certain topic or get multiple variations of structures. The same approach can be used for competitor sections, commercial strategies, value propositions and even work packages since these will also rely on top-level structures.

But with all of the information provided above, there is still one major flaw: These text generations only relate to the structure of an application but do not help in generating the bulk of the proposal text.

Writing the Proposal

Now, we will test ChatGPT with the same level of information but will ask it to answer a key question found in the EIC Accelerator Step 2 grant proposal template. We will choose the question “What is your unique selling point?” which is quite simple:

Input:

I need you to write me a text with a length that is as close to 1000 characters as possible. The content is supposed to answer the following question “What is your unique selling point?“. The topic I want you to write about is a technology that allows redox flow batteries to operate more efficiently through the use of specialized electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualization.

Output:

Our technology allows redox flow batteries to operate more efficiently through the use of specialized electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualization. This results in improved performance and longevity of the batteries, as well as better management and prediction of their performance. This can lead to cost savings and increased reliability for businesses and organizations that use redox flow batteries. In addition, our technology can also open up new applications for redox flow batteries that were previously infeasible.

It managed to generate 610 characters which is quite impressive since the input was minimal. Unfortunately, the text is vague and has followed the input very closely with little to no creative elaborations that would be relevant for an EIC Accelerator application.

Improving the Output

Now, we will improve the output to be more aligned with the EIC Accelerator by introducing instructions on how USP’s should be presented.

Input:

I need you to write me a text with a length that is as close to 1000 characters as possible. The content is supposed to answer the following question “What is your unique selling point?“. I want the answer to contain a list with the 3 most important selling points and you should add placeholders for numbers to be added regarding the cost savings, efficiency increases and total energy capacity. The topic I want you to write about is a technology that allows redox flow batteries to operate more efficiently through the use of specialized electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualization.

Output:

Our technology allows redox flow batteries to operate more efficiently through the use of specialized electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualization. This results in improved performance and longevity of the batteries, as well as better management and prediction of their performance. Our top 3 selling points are: 1) cost savings of up to [number]%, 2) efficiency increases of up to [number]%, and 3) total energy capacity increases of up to [number]%. These benefits make our technology an attractive solution for businesses and organizations that use redox flow batteries, and can also open up new applications for these batteries.

This is already better since we now have a list of selling points and can add quantifiers that were omitted from the first version. We also exceed 700 characters on this answer which shows that there are ways of increasing the output with additional input.

Again, the problem for inexperienced writers is that the input is already leading the chatbot in the right direction. It is not obvious to ChatGPT that a list of selling points and qualifications are needed to answer this question but it is obvious to professional writers and consultants who work with EIC Accelerator grants.

Improving the Input

Now, the second problem that we encounter is quite obvious: Our input is almost as long as the output. This is obviously a problem since we are here to save time and not to teach ChatGPT how to write.

Still, one can prepare a general text that describes the technology, commercial strategy, team, market and other aspects which can then be copy-pasted while asking ChatGPT to convert the text into an answer to a specific question. For example:

Input

I need you to write me a text with a length that is as close to 1000 characters as possible. The content is supposed to answer the following question “What are your strengths?“.
The topic I want you to write about is a technology that allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualisation.
The main customers are 3 groups, namely wind-farm owners, hotels and charging stations for electric vehicles.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We have 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. We also have 3 additional patents in development.
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Please add placeholders for our pricing so we can add numbers later.
I want you to include placeholders for quantification such as cost savings, efficiency increases and total energy capacity.

Output

Our technology allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualization. Our technology is particularly well-suited for wind-farm owners, hotels, and charging stations for electric vehicles. Our main strength is our ability to provide significant cost savings, efficiency increases, and total energy capacity increases for our customers. We achieve this through our 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. Additionally, we have 3 additional patents in development.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Our pricing models include a [placeholder for pricing of the redox flow battery hardware], [placeholder for pricing of the electrolyte], [placeholder for pricing of the maintenance costs], and [placeholder for pricing of the data and software access].
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.

The ChatGPT output is generally ignoring the character restriction given in the first part of the input. It likewise always tries to enter all information that was given instead of only choosing what is relevant to meet the character limit. It does account for the question regarding the “strengths” but it does not lead with the answer and always tries to summarise the input rather than to answer the question.

Input

I need you to write me a text with a length that is as close to 1000 characters as possible. The content is supposed to answer the following question “Is your technology creating a new value chain?“.
The topic I want you to write about is a technology that allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualisation.
The main customers are 3 groups, namely wind-farm owners, hotels and charging stations for electric vehicles.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We have 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. We also have 3 additional patents in development.
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Please add placeholders for our pricing so we can add numbers later.
I want you to include placeholders for quantification such as cost savings, efficiency increases and total energy capacity.

Output

Our technology allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualization. Our technology is particularly well-suited for wind-farm owners, hotels, and charging stations for electric vehicles. Our technology is creating a new value chain for the energy storage industry by providing significant cost savings, efficiency increases, and total energy capacity increases for our customers. We achieve this through our 3 patents for the electrolyte, the redox flow stack design, and for the software mechanisms and control system. Additionally, we have 3 additional patents in development.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Our pricing models include a [placeholder for pricing of the redox flow battery hardware], [placeholder for pricing of the electrolyte], [placeholder for pricing of the maintenance costs], and [placeholder for pricing of the data and software access].
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
Our technology creates a new value chain by providing customers with cost savings, efficiency increases and total energy capacity increases, by working with battery system manufacturers and by generating revenues through selling of hardware, electrolyte, maintenance costs and data and software access.

The text is clearly very repetitive. This is not ideal if our goal is to generate most of the input with only minor adjustments. Of course, one can try to force ChatGPT to be more precise and ask it to only use the input that is useful to answer the question but this would likely increase the input and customization even further.

Input

I need you to write me a text with a length that is as close to 1000 characters as possible. The content is supposed to answer the following question “What is your innovation?“.
The topic I want you to write about is a technology that allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualisation.
The main customers are 3 groups, namely wind-farm owners, hotels and charging stations for electric vehicles.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We have 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. We also have 3 additional patents in development.
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Please add placeholders for our pricing so we can add numbers later.
I want you to include placeholders for quantification such as cost savings, efficiency increases and total energy capacity.

Output

Our innovation is a technology that allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualisation. Our technology is particularly well-suited for wind-farm owners, hotels, and charging stations for electric vehicles. Our innovation is creating significant cost savings, efficiency increases, and total energy capacity increases. We achieve this through our 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. Additionally, we have 3 additional patents in development.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Our pricing models include a [placeholder for pricing of the redox flow battery hardware], [placeholder for pricing of the electrolyte], [placeholder for pricing of the maintenance costs], and [placeholder for pricing of the data and software access].
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
Our innovation allows redox flow batteries to operate more efficiently, providing significant cost savings, efficiency increases, and total energy capacity increases through the use of specialised electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualisation.

This time, ChatGPT led with the requested answer albeit the text is still far too long and repetitive.

Input

I need you to write me a text with a length that is as close to 1000 characters as possible. The content is supposed to answer the following question “What is your unique positioning or place on the market?“.
The topic I want you to write about is a technology that allows redox flow batteries to operate more efficiently through the use of specialised electrolytes based on tin molecules and software that uses components including big data, artificial intelligence, data processing and data visualisation.
The main customers are 3 groups, namely wind-farm owners, hotels and charging stations for electric vehicles.
Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We have 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. We also have 3 additional patents in development.
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Please add placeholders for our pricing so we can add numbers later.
I want you to include placeholders for quantification such as cost savings, efficiency increases and total energy capacity.

Output

Our unique positioning in the market is that we provide a technology that allows redox flow batteries to operate more efficiently through the use of specialized electrolytes based on tin molecules and software that uses big data, artificial intelligence, data processing and data visualization. Our technology is particularly well-suited for wind-farm owners, hotels, and charging stations for electric vehicles. We provide significant cost savings, efficiency increases, and total energy capacity increases for our customers. Our commercial strategy is to work with battery system manufacturers who will distribute our products to our customers since they still include power electronics such as inverters and casings.
We generate revenues through the selling of the redox flow battery hardware, the electrolyte, the maintenance costs and through data and software access. Our pricing models include a [placeholder for pricing of the redox flow battery hardware], [placeholder for pricing of the electrolyte], [placeholder for pricing of the maintenance costs], and [placeholder for pricing of the data and software access].
We have 3 patents for the electrolyte, the redox flow stack design and for the software mechanisms and control system. We also have 3 additional patents in development.
We need to finish our developments by completing the electrolyte manufacturing process and by improving the AI systems as well as analytics platform.
Our unique positioning in the market is that we provide a technology that allows redox flow batteries to operate more efficiently with significant cost savings, efficiency increases, and total energy capacity increases and working with battery system manufacturers to distribute our products.

The general problem is that the chatbot is not trying to create an answer to the question primarily but is aiming to always summarise the input in its entirety while ignoring character limits. But this effect could be remedied with better input instructions.

Still, ChatGPT does not understand that the “position in the market” must be contrasted with current market dynamics.

Unfortunately, it seems like each input will require substantial customization and generating 100+ unique inputs for the EIC Accelerator proposal with extensive post-editing is unfeasible.

Annexes

For ChatGPT, is it impossible to present a useful Freedom To Operate (FTO) analysis from scratch since it is based on dated data sets among other limitations and it is likewise infeasible to generate financials and documents such as Letters of Intent (LOI).

Although, it can aid in creating templates for the Data Management Plan (DMP) or LOI’s:

Input:

I want you to create a template text for a customer (use a placeholder) who sends me a letter of intent to purchase my redox flow battery. Please include benefits such as the lower cost, higher efficiency and increased energy capacity. I need four different versions of the letter.

Output 1

Dear [Placeholder for Customer Name],

We are writing to express our interest in purchasing your innovative redox flow battery technology. Our company [Placeholder for company name] is actively seeking new solutions to improve the efficiency and cost-effectiveness of our energy storage systems. We have been impressed by the benefits of your technology, such as the lower cost, higher efficiency and increased energy capacity, and we believe it would be a valuable asset to our operations.

We would like to move forward with the purchase of your redox flow battery technology and request more information on the details of the product and the purchasing process. We look forward to the opportunity to work with you and to the potential benefits that this technology will bring to our company.

Please let us know your next steps, and we are happy to start the purchase process.

Sincerely,
[Placeholder for Customer Name]

Output 2

Dear [Placeholder for Customer Name],

We are writing to express our interest in your redox flow battery technology. Our company [Placeholder for company name] specializes in [placeholder for company’s specialization] and we are always looking for new ways to improve our operations. We have been impressed by the benefits of your technology, such as the lower cost, higher efficiency and increased energy capacity, and we believe it would be a valuable asset to our company.

We would like to move forward with the purchase of your redox flow battery technology, and we would appreciate if you could provide us with more information about the product and the purchasing process. We look forward to the opportunity to work with you, and to the potential benefits that this technology will bring to our company.

Please let us know your next steps, and we are ready to start the purchase process.

Sincerely,
[Placeholder for Customer Name]

Output 3

Dear [Placeholder for Customer Name],

We are writing to express our interest in your innovative redox flow battery technology. Our company [Placeholder for company name] operates [placeholder for company’s operations] and we are always looking for new ways to improve our efficiency and cost-effectiveness. We have been impressed by the benefits of your technology, such as the lower cost, higher efficiency and increased energy capacity, and we believe it would be a valuable asset to our operations.

We would like to move forward with the purchase of your redox flow battery technology and we would appreciate if you could provide us with more information about the product and the purchasing process. We look forward to the opportunity to work with you, and to the potential benefits that this technology will bring to our company.

Please let us know your next steps, and we are ready to start the purchase process.

Sincerely,
[Placeholder for Customer Name]

Output 4

Dear [Placeholder for Customer Name],

We are writing to express our interest in your redox flow battery technology. Our company [Placeholder for company name] is a leader in [placeholder for company’s specialization] and we are always looking for new ways to improve our operations. We have been impressed by the benefits of your technology, such as the lower cost, higher efficiency and increased energy capacity, and we believe it would be a valuable asset to our company.

We would like to move forward with the purchase of your redox flow battery technology, and we would appreciate if you could provide us with more information about the product and the purchasing process. We look forward to the opportunity to work with you, and to the potential benefits that this technology will bring to our company.

Please let us know your next steps, and we are ready to start the purchase process.

Sincerely,
[Placeholder for Customer Name]

Unfortunately, the templates are quite repetitive even though it is quite easy to be more creative with the provided input. With different input instructions, it is likely possible to gain more versatile letter templates but this article is investigating if satisfactory results can be generated with minimal work effort.

Conclusion: Is ChatGPT useful for the EIC Accelerator?

Yes. ChatGPT has great potential for structuring and brainstorming applications, especially for new writers. What would be necessary to increase the usability of chatbots is a version of ChatGPT that is familiar with successful grant proposals for the EIC Accelerator so that it understands what types of answers do well in certain sections.

The problem with that approach is that ChatGPT is making editorial decisions such as including “predictive maintenance” or trying to add the development plan to the question about the company’s strengths.

Unfortunately, ChatGPT is not a time saver at this stage. There can also be serious concerns regarding plagiarism since, while the text is AI generated, it is based on data sets that can be from proprietary sources. This is a risk carried by anyone who uses ChatGPT for professional use.

But ChatGPT can be a useful tool if used appropriately.


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

A Short but Comprehensive Explanation of the EIC Accelerator

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) by the European Commission (EC) and European Innovation Council (EIC) is a complex funding instrument for startups and Small- and Medium-Sized Enterprises (SME).

It is often supported by professional writers, freelancers or consultants since it can be challenging for startups to navigate the lengthy assessment and proposal writing process. This article aims to provide a brief but comprehensive overview of the program to help future applicants decide if the EIC Accelerator is the right instrument for them.

What is the EIC Accelerator?

The EIC Accelerator is a funding program by the European Commission (EC) and the European Innovation Council (EIC) as part of Horizon Europe.

It funds innovative DeepTech companies with grant and/or equity financing of up to €2.5 million and €15 million, respectively (see 2023 Budget).

Applicants can be from the EU-27 countries or from countries associated with Horizon Europe (see Eligibility).

The company’s technology should have reached Technology Readiness Level (TRL) of 5 at least and be able to reach TRL8 within 24 months but exceptions can apply (see Technology Readiness Levels).

What does the EIC Accelerator provide?

Next to business acceleration, coaching and networking opportunities, it provides funding in the form of 4 different application options:

  • Grant-only: A non-dilutive grant with the company reaching TRL8 at the end of the project and subsequently reaching TRL9 without the help of the EIC.
  • Grant-first: A non-dilutive grant with the company reaching TRL8 at the end of the project. There is an option to apply for dilutive equity financing from the EIC Fund afterward to reach TRL9 (see Grant-First).
  • Equity-only: Dilutive equity funding from the EIC Fund to reach TRL9.
  • Blended finance: A mix of non-dilutive grant and dilutive equity financing to reach TRL9 at the end of the project.

How do the different funding options finance development work?

In general, grant funding can only be used for activities up to TRL8 (i.e. TRL5 to TRL8) while equity funding can be used for developments up to TRL9 including innovation activities (i.e. TRL5 to TRL9).

What industries can apply and are there topic limitations?

The EIC publishes topics every year in the EIC Work Programme which outlines specific budget allocations. Generally, the budget is split between the options of an “Open” and a “Challenge” Call which are usually available on the same cut-off dates (see Deadline). A company can therefore decide which topic they would like to apply for. The two options are:

  • EIC Accelerator Open: This call is open to applicants of all industries provided they are not violating the agendas of the European Union (EU) in terms of climate, human rights, ethics and other political and social targets.
  • EIC Accelerator Challenges: These topics are clearly defined technology and industry themes that must be achieved or covered by the applicant (see EIC Accelerator Challenges). The applicant can select the respective Challenge during the Step 2 submission process.

When and how can I apply?

The EIC Accelerator generally has 3-4 cut-offs per year which are set for Step 2 submissions (see Deadline). The following conditions apply:

  • Step 1: This step encompasses a short application including a pitch deck (see Pitch Deck), a video (see Pitch Video) and a short proposal. Submitting a proposal is possible at all times since the call is continuously open.
  • Step 2: This step requires a very detailed business plan in addition to multiple annexes such as financials, Letters of Intent (LOI), a Freedom to Operate (FTO) analysis, a Data Management Plan (DMP), a pitch deck and a customizable company profile. After Step 1 has been passed, the applicants can apply to Step 2 to any of the designated deadlines (see Deadlines).
  • Step 3: This step is an interview with the EIC Jury that is usually conducted online through a video call. It encompasses a 10-minute pitch by the applicant using the pitch deck submitted in Step 2 and an up to 35-minute Question and Answer session by the jury (see Interview Preparation). If Step 2 has been passed successfully, the interview dates are generally a few weeks after the Step 2 evaluation was completed.

The EU application process is performed on a dedicated website provided by the EIC where an online form is acting as the proposal template. Each applicant can create the appropriate proposals and begin writing applications inside the web browser although it is recommended to use off-platform templates to prepare all documents in collaboration with a team and then upload the content for the submission.

What does the result of an application look like?

The EIC has increased the level of transparency compared to earlier years and has introduced detailed feedback from evaluators. For Step 1 and Step 2, four or three evaluators will grade the application, respectively, and leave feedback for the applicants.

  • Each evaluator will be able to grade the proposal with a GO or NO GO rating.
  • For Step 1, at least 2/4 of evaluators have to provide a GO for the application to be successful.
  • For Step 2, at least 3/3 of evaluators have to provide a GO for the application to be successful.

Feedback is provided to the applicants irrespective of the GO or NO GO grading through detailed responses by the evaluators for all evaluation criteria (see Evaluation Criteria).

For the Step 3 interviews, a unanimous decision by the EIC Jury is presented and the applicants likewise receive responses regarding the evaluation criteria as well as the GO or NO GO result.

If the applicant passes all three steps, the preparation for the Grant Agreement Contract (GAC) and a due diligence process are initiated.

How long does it take to apply for the EIC Accelerator?

The time it takes to apply for the EIC Accelerator will differ depending on the number of resubmissions and the efficiency of preparing an application. It can be further delayed if the due diligence process is slowed down from the side of the EIC.

In general, one can expect a timeline of 2-4 weeks for the preparation of Step 1 followed by a 5-30 day average assessment period. For Step 2, a 50-70 day preparation period followed by a 30-40 day assessment period should be expected. With the Step 3 interviews following approximately 2-6 weeks after the Step 2 result is obtained, one can add an additional 3-5 weeks to receive the final grading by the EIC Jury.

A fast application process can go from the Step 1 start to Step 3 approval within 6 months if no rejections have occurred and if all documents were prepared efficiently without waiting times.

In case of rejections and multiple resubmissions, the total process can also take multiple years and there is never a guarantee that a project will be funded.

What are the success chances for the EIC Accelerator?

Since the 3-Step application process is complex, it is difficult to estimate exact numbers for success rates. If 1,000 companies apply for Step 1 and 70% receive a GO over multiple weeks then it cannot be determined based on the published data how many of these exact companies proceed to the subsequent Step 2 deadline (see Deadlines).

The metrics are further obscured through the previous batch being able to resubmit their applications or abandon the application entirely.

Based on past data, the following estimations can be made (see 2021, 2022A, 2022B):

  • Step 1: ~67% pass rate
  • Step 2: ~22% pass rate
  • Step 3: ~32.5% pass rate
  • Total EIC Accelerator success rate: 4.8%

What limitations exist regarding the submissions?

The EIC Accelerator has introduced freezing periods for resubmissions whereas every applicant generally receives two attempts for each written proposal step (i.e. “two strikes, you’re out”). This means that a company that has failed twice in Step 1 will be blocked from submitting the same application for 12 months. The same is true for Step 2 applications.

There are nuances in the case of the Step 3 interviews which are explained here: Resubmission Process Explained.

What types of companies actually win the EIC Accelerator grant?

The companies that generally win the EIC Accelerator are often DeepTech hardware businesses but there are likewise software and IT industry winners among the funded projects (complete beneficiary lists are linked here: 2021, 2022A, 2022B).

How do I know if I should apply or not?

Predicting who will receive funding under the EIC is difficult even for seasoned consultancies. While it is possible to estimate the chances, the level of randomness during the evaluation process and the unknown variables introduced by the company during the proposal writing process render any estimate to be speculative.

If the company has an excellent technology, a great team, a scalable business model and is aligned with EU interests then the EIC Accelerator is worth pursuing.

Here is a list of general considerations for an ideal project: A Winning EIC Accelerator Candidate


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

The New EIC Ecosystem, Fast-Track and Pilot Plug-In Schemes (2023 EIC Accelerator Work Programme Part 8)

The EIC Accelerator funding (grant and equity, with blended financing option) awards up to €2.5 million in grant and €15 million in equity financing per project (€17.5 million total). It is a popular funding instrument specializing in DeepTech startups and small mid-caps which aim to finalize their product developments, enter the market and scale globally.

The EIC’s 2023 Work programme

While the European Innovation Council (EIC) has remained silent regarding the 2023 Work programme that is yet to be released, ScienceBusiness has published the second draft of the highly anticipated document dated July 2022. This article series is exploring some changes and interesting aspects of the EIC Accelerator that are relevant for startups and Small- and Medium-Sized Enterprises (SME) and for professional writers, freelancers or consultants.

ScienceBusiness has likewise published the entire library of Horizon Europe documents by the European Commission (EC) that are mostly in draft form and can be found here.

All the information and conclusions provided in this article are subject to change and the opinion of the author. The following statement by the EIC is part of the 2023 EIC Work Programme draft that this article is based on:

“This document represents a working draft of the EIC work programme for the purpose of feedback and comments from members of the Horizon Europe Programme Committee for the EIC and European Innovation Ecosystems. This draft has not been adopted or endorsed by the European Commission. Any views expressed are the views of the Commission services and may not in any circumstances be regarded as stating an official position of the Commission. The information transmitted is intended only for the Member State or entity to which it is addressed for discussions and may contain confidential and/or privileged material.”

The EIC Ecosystem

In 2021, it was leaked that the EIC is aiming to create an ecosystem not only for DeepTech companies but also for investors, consultancies, coaches and other relevant stakeholders.

“The idea of the platform is to allow […] any applicant at a given moment where he needs […] support from someone […] access to an ecosystem platform […] where he will find different actors but also those private companies, consultants who want to partake into the exercise to be referenced in this in the system and to offer their service. Now, they will have to pay something, a fee to be referenced.”

Nicolas Sabatier (General Counsel & Adviser to the EIC/EISMAE) via AI Tool EIC Training for NCPs 11th12th March 2021, quoted at 1:52:09

While the vision of a subscription-based service might still be far in the future, its first iteration is on the way.

“From 2023, the EIC BAS services will be expanded through EIC Ecosystem Partners which can include, for example, investors, business angels, mentors and coaches, innovation agencies, business associations, clusters, accelerators, incubators, technology transfer offices, venture builders, etc. EIC BAS services provided by Ecosystem Partners includes access to existing incubation and acceleration programmes as well as services specifically designed in collaboration with EIC.”

Especially the search for co-investors is an exciting prospect for applicants since it can help them gain access to EIC Financing without being forced to find private lead investors by themselves.

“The EIC will also continue to directly manage a core set of business acceleration services which provide a clear added value, which include: A platform for EIC Accelerator companies in receipt of equity investment to find co-investors”

Fast Track and Pilot Plug-in Schemes

The EIC’s 2023 Work Programme continues to offer fast-track and plug-in schemes whereas a company funded under specific EU grant or equity financing projects can cross-migrate into the EIC Accelerator application process without having to start from scratch.

“Full proposals to the EIC Accelerator stemming from the Fast Track scheme will be assessed as set out in Section IV, and will be treated in exactly the same way as all other full proposals.“

“In 2023, the funding bodies and schemes which are eligible for the Fast Track for EIC Accelerator cut-off dates are:

  • The EIC Pathfinder and EIC Transition projects (including under EIC pilot);
  • The Knowledge and Innovation Communities (KICs) supported by the European Institute of Innovation and Technology (EIT);
  • The Eureka secretariat for SMEs supported under the Eurostars-2 Joint Programme and the Partnership on Innovative SMEs;
  • Companies supported by the WomenTech.EU programme.”

“Under the Plug-in scheme, applicants do not apply directly to the EIC Accelerator call (Section IV). Instead, a project review is carried out by the certified national or regional programme to assess the innovation or market deployment potential of an existing project supported by the programme, and to decide whether the project is suitable for support under the EIC Accelerator.”

Both mechanisms seem beneficial to applicants on the surface but they are, unfortunately, of limited use. Fast track and plug-in schemes only allow applicants to skip the first of the three evaluation steps (i.e. the Step 1 short application) but this is also the easiest step in the entire process.

If a company can skip Step 1 which consists of a pitch deck, a video and a written proposal then this also means that there is no video for the project that the Step 2 evaluators and the Step 3 jury can look at which can be a disadvantage (read: EIC Accelerator Pitch Video).

Of course, a company can decide to upload a Step 1 video retroactively even if they have been allowed to skip this step which is highly recommended.

“Applicants will then be invited to prepare a full proposal for the EIC Accelerator to one of the cut-off dates within the next 12 months following initial review. […] Full proposals to the EIC Accelerator stemming from the Plug-in scheme will be assessed as set out in Section IV (above) and will be treated exactly the same way as all other full proposals.”

Note: The term “full proposal” refers to the Step 2 application consisting of a detailed business plan.

What further questions the usefulness of the fast track and plug-in programs is the fact that the Step 2 application re-uses a substantial amount of the text from the Step 1 application. In fact, one can use 100% of the text written in Step 1 for the Step 2 application which means that, even if a company skips Step 1, they still have to fill all of these Step 2 sections from scratch.

Considering the limited effort required for the preparation of a Step 1 proposal, their high success rates and the fact that the text, video and pitch deck would need to be prepared for Step 2 anyways, the fast track and plug-in schemes are of little practical benefit. An exception would be a case where a company has significant time restrictions and must unlock the Step 2 EIC Accelerator template in the online platform as soon as possible to meet the next cut-off.

Outlook

A truly useful fast track or plug-in scheme would allow a direct application to the Step 3 interviews especially if the plug-in scheme has already performed additional due diligence on the project specifically for the EIC Accelerator. Step 2 is the most difficult step of the EIC Accelerator program but it is understandable that the EIC aims to retain the integrity of the full application process since it could otherwise compromise the quality of projects reaching the Step 3 interviews.

This article is part of a series whereas the remaining articles can be found here, once published:


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

The Conditions for EIC Equity Investments (2023 EIC Accelerator Work Programme Part 3)

The EIC Accelerator funding (grant and equity, with blended financing option) awards up to €2.5 million in grant and €15 million in equity financing per project (€17.5 million total). It is a popular funding instrument specializing in DeepTech startups and small mid-caps which aim to finalize their product developments, enter the market and scale globally.

The EIC’s 2023 Work programme

While the European Innovation Council (EIC) has remained silent regarding the 2023 Work programme that is yet to be released, ScienceBusiness has published the second draft of the highly anticipated document dated July 2022. This article series is exploring some changes and interesting aspects of the EIC Accelerator that are relevant for startups and Small- and Medium-Sized Enterprises (SME) and for professional writers, freelancers or consultants.

ScienceBusiness has likewise published the entire library of Horizon Europe documents by the European Commission (EC) that are mostly in draft form and can be found here.

All the information and conclusions provided in this article are subject to change and the opinion of the author. The following statement by the EIC is part of the 2023 EIC Work Programme draft that this article is based on:

“This document represents a working draft of the EIC work programme for the purpose of feedback and comments from members of the Horizon Europe Programme Committee for the EIC and European Innovation Ecosystems. This draft has not been adopted or endorsed by the European Commission. Any views expressed are the views of the Commission services and may not in any circumstances be regarded as stating an official position of the Commission. The information transmitted is intended only for the Member State or entity to which it is addressed for discussions and may contain confidential and/or privileged material.”

Equity Financing under the EIC Accelerator

Equity financing is limited to a €15 million contribution by the EIC Fund but it is possible to request higher amounts in certain cases and especially those linked to the EIC Accelerator’s Strategic Challenges.

“The minimum investment component is EUR 0.5 million and the maximum is EUR 15 million. A more than EUR 15 million investment request is allowed in duly justified cases for: proposals in technologies that are strategic for the Union; where there is a global competition; and where the funding needs significantly exceed what is available in Europe.”

In the past, the EIC Fund had a variety of problems since applicants were not aware of how the equity financing would be implemented (read: An Inside Look into the EIC Fund). Successful EIC Accelerator blended finance applicants were under the assumption that the granted funding would be issued without additional conditions only to be asked to find their own lead investors. This became detrimental to some companies in this first batch because a lack of investor interest was why they applied to the EIC Accelerator in the first place and this is also what they explained in the application.

The EIC Accelerator required companies to justify why they cannot be funded elsewhere but then demanded they find funding elsewhere. Of course, the nuances are now clearer and the EIC has become more transparent which is of great benefit to applicants. The application template now clearly outlines the role the EIC aims to take and the conditions are well-described.

What is interesting is that the rule that the EIC Fund wants to invest with an external co-investor might change in the future, at least from the perspective of the applicant.

“The investment component of the EIC is designed to fill the funding gap for high risk innovations to a stage where they can be co-financed or financed under the InvestEU programme or by private investors alone. As the EIC accelerator is designed to bear the risk of potential breakthrough market creating innovations in order to attract alternate private investors in a second stage, the lack of such investors at the initial stage would not prevent the EIC investment to be agreed.”

While the definitions of the first and second stages are not clear (i.e. grant and equity, respectively), it can be interpreted as the EIC Fund investing in a company without any co-investors as a general rule. This could be in the form of a convertible note or loan as it was implemented previously or entail a direct equity investment.

Finding Co-Investors

The EIC has already outfitted their online platform with a list of investors and it is likely that the EIC wants to become a one-stop-shop for the full investment lifecycle. Especially past co-investors who have undergone due diligence alongside the EIC and European Investment Bank (EIB) can be collected and repurposed for future investments, thus generating a large network of compatible and strategic investors over time.

“You will also be offered the opportunity to share certain data and information with investors who have undergone a prior EIC due diligence process and who may wish to invest in your company or project and assist you in developing your idea into a business plan. You will also be asked to agree to share your relevant data with alternative funding bodies of your Member State or Associated Country.”

The language of developing your idea is interesting since the support of a strategic investor (i.e. those offering strategic support alongside financing) is very beneficial in early-stage projects stemming from Universities and other scientific institutions. If the EIC manages to build a network of strategic investors based on thematic areas (i.e. battery technology, ICT, medical devices, etc.) then this can greatly enhance the success of the funded projects and turn the EIC Accelerator into an actual business accelerator and not just in name.

The term idea is used very loosely by the EIC since TRL1 projects at the idea stage are not funded. It would be advisable if the EIC removes the term idea from the online platform as well since any company that is developing an idea from Step 1 into a business plan in Step 2 of the EIC Accelerator for the first time would likely not be successful.

The language should reflect that the project is far beyond the idea stage and has reached at least Technology Readiness Level (TRL) 5 or 6 and Business Readiness Level (BRL) 5 or 6.

Aligned with the approach of building an index of strategic investors, the 2023 Work Programme draft likewise outlines that the EIC will actively search for co-investors for the applicant.

“During this stage, and in particular if you have not yet secured other investors, the EIC Fund or the Agency will also look for other investors. You will be asked for your consent before other investors are contacted or engaged in negotiations.”

Loans from the EIC Fund

While the equity investments made by the EIC Fund already use in-direct modalities such as convertible notes or loans, it is still lagging behind in realising loans as a standard investment mode. Loans are expected to be released in 2022 or 2023 although these are of the same amount as the grant funding and seem to replace it with a repayable loan while their issuance is at the discretion of the jury in the Step 3 interviews of the EIC Accelerator.

“Reimbursable advances may be introduced during the course of 2022/23 in which case the terms and conditions will be made available on the EIC website. Once introduced, they would be considered by the jury in cases where the innovation cycle (market deployment) is short. The amount would be limited to a maximum of EUR 2.5 million and will reimburse up to 70% of the eligible costs of innovation activities. The reimbursable advance will have to be paid back to the EU on an agreed schedule as an interest-free loan. In case you are not able to reimburse or do not want to reimburse, the reimbursable advance will be transformed into equity. In case of bankruptcy, the reimbursable advance will be considered as a grant and hence written off.”

This approach seems to be a way of converting grant requests into loans which allows the EIC to fund more projects that they would have otherwise rejected (i.e. not innovative and DeepTech enough but a good business model or strong financial health).

It also allows the EIC to openly fund projects with lower risk profiles which is beneficial for Public Relations (PR) since these companies are more likely to be successful and funded by the EIC at no real cost.

It can also be a way to have more female CEO’s funded under the EIC which has been a priority and challenge for many years as well as allowing more funding for UK companies who are currently limited to grant-only support (read: UK Participation & Female Entrepreneur).

On the other hand, it is unfortunate that grant applicants now face the risk of receiving a loan after spending months in the application process and reaching the less than 10% of companies that make it to the Step 3 interviews. It would be reasonable if such counter offers are only formed in case the initial application has been officially rejected in Step 3 instead of the jury forcing a company to accept a loan in the interview prior to making a decision.

This article is part of a series whereas the remaining articles can be found here, once published:


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

How Grant-First Projects get Equity Investments (2023 EIC Accelerator Work Programme Part 2)

The EIC Accelerator funding (grant and equity, with blended financing option) awards up to €2.5 million in grant and €15 million in equity financing per project (€17.5 million total). It is a popular funding instrument specializing in DeepTech startups and small mid-caps which aim to finalize their product developments, enter the market and scale globally.

The EIC’s 2023 Work programme

While the European Innovation Council (EIC) has remained silent regarding the 2023 Work programme that is yet to be released, ScienceBusiness has published the second draft of the highly anticipated document dated July 2022. This article series is exploring some changes and interesting aspects of the EIC Accelerator that are relevant for startups and Small- and Medium-Sized Enterprises (SME) and for professional writers, freelancers or consultants.

ScienceBusiness has likewise published the entire library of Horizon Europe documents by the European Commission (EC) that are mostly in draft form and can be found here.

All the information and conclusions provided in this article are subject to change and the opinion of the author. The following statement by the EIC is part of the 2023 EIC Work Programme draft that this article is based on:

“This document represents a working draft of the EIC work programme for the purpose of feedback and comments from members of the Horizon Europe Programme Committee for the EIC and European Innovation Ecosystems. This draft has not been adopted or endorsed by the European Commission. Any views expressed are the views of the Commission services and may not in any circumstances be regarded as stating an official position of the Commission. The information transmitted is intended only for the Member State or entity to which it is addressed for discussions and may contain confidential and/or privileged material.”

Financing Modes

The introduction of new funding modularities such as grant-first, grant-only, equity-only and blended financing has created confusion and added a variety of conditions that need to be considered (read: 2021 EIC Accelerator Work Programme). These especially relate to the Technology Readiness Levels (TRL) and timelines expected from the applicants (read: Technology Readiness Levels). The success rates have historically differed among these options based on data published by the EIC (read: 2022 Results) although these statistics are incomplete due to the ability of the Jury to change the funding request during the Step 3 interviews (read: Changing Grant Requests).

Grant-First Financing

An interesting development of the EIC Accelerator is the introduction of the grant-first application. As opposed to grant-only applications which foresee applicants to reach TRL9 at the end of the project (read: Funding TRL’s), grant-first is designed for very risky projects which need to define and reach important milestones before follow-up equity financing can be issued. The outcome of the grant-first project is expected to be TRL8 and should be accompanied by a milestone which can be assessed and allows the applicant to become eligible for equity investments by the EIC Fund.

In theory, the EIC Accelerator should only fund high-risk projects since the risk level is part of the evaluation criteria. In fact, the 2023 Work Programme writes:

“Financial support is provided through three main funding schemes: the ‘EIC Pathfinder’ for advanced research on breakthrough / game-changing technologies; ‘EIC Transition’ for transforming research results into innovation opportunities; and the ‘EIC Accelerator’ for individual companies to develop and scale up breakthrough innovations with high risk and high impact.”

This is its mission since low-risk and high-return projects are financed by private markets and banks. In reality, the Step 3 EIC Jury will often prefer lower-risk and high-impact projects of companies that are already interesting to private markets so it is common that a company financed by the EIC would have raised private capital anyways as well as cases such as a recently funded software company that has raised €30+ million in the past and then received grant-only support by the EIC in 2022.

It is difficult to imagine that such a company was unable to leverage financing below €2.5M from private markets after raising over €30M in the past.

It could be argued that grant-first support is the original vision of the EIC Accelerator since these projects are the riskiest and most groundbreaking projects that require a safety net in the form of milestones to assess the progress on-the-fly before further funding is committed.

“Grant First: Your innovation is based on a scientific discovery or novel technology and still requires significant work to validate and demonstrate in relevant environments in order to properly assess its commercial potential.”

If the commercial potential for high-risk grant-first projects is uncertain but, on the other hand, it is clear for other projects (i.e. equity-only, grant-only, blended) then the latter should be medium-risk at best by way of comparison since all projects must have functioning technologies already (i.e. TRL5/6:  validated/demonstrated in the relevant environment).

Path to Equity Financing

For grant-first projects, the new 2023 EIC Work Programme now outlines how a company can access the equity component which allows it to reach TRL9. What is interesting is that no re-application via the 3-step EIC Accelerator application process using the online template is required (i.e. at least it is not explicitly mentioned). Instead, a formal assessment is performed which is followed by due diligence conducted by the European Investment Bank (EIB).

“Grant First: Grant-first companies are eligible for a follow on equity component subject to a milestone assessment attesting that the innovation activities are well under way and that the innovation has the potential for deployment or the interest shown by potential strategic/lead investor(s) in co-investing with the EIC into the company, as a sign of maturity of the innovation and of deployment perspective.

If the milestone assessment for a Grant First proposal is positive, you will be:

  • required to demonstrate that you have sufficient financial means (e.g. revenue flow, existing investors or shareholders) to finance or any remaining innovation activities and the deployment and scaling up of your innovation; or
  • invited to enter due diligence and negotiations to receive an EIC equity investment, including to complement any other third party investments if insufficient. Allocation of the equity investment is conditional to the due diligence assessment.

In your proposal for grant-first support, you will have to include a milestone at mid-term or at the latest 6 months before the end of the project, for the EIC to assess and decide whether to proceed or not with the negotiation and the award of an investment component.”

Considering this process, it is reasonable for all new applicants applying for blended finance or grant-first to directly include the respective milestones in the applications albeit this can also be done after the Step 3 interview has been passed successfully.

Limitations of Grant-First Projects

What is interesting to note is that, while equity financing can be used for all activities from TRL5 to TRL9, grant-first applicants are limited to only the grant component which technically limits the maximum budget that can be requested to reach TRL8 to €2.5M (including loans if they become available in the future).

For a blended finance project, financing TRL5 to TRL8 can be supplemented with equity investments which makes the maximum budget to reach TRL8 significantly larger. Considering that grant-first applications are only for the highest-risk projects, this means that the EIC will prioritize the allocation of its budget to medium and low-risk projects that receive blended financing without additional milestones.

A company with high-risk developments for artificial organs or new cancer treatments at TRL5 will be difficult to finance under the EIC because of the substantial funding requirements at low TRL’s, the need for long and expensive clinical trials as well as the limitation of grant-first applications to only obtain a grant to finance the activities.

Even in a less capital-intensive field, a project that requires €10M to reach TRL8 could not be funded without loans from other sources since grant-first applications have a maximum budget limit of €2.5M. There are still cases where an applicant can ask for larger funding amounts but this is only available in rare cases and is unlikely to be significantly higher.

There are mentions of loans provided by the EIC but these will only be available in the future since it is still vaguely described in the Work Programme. In fact, the rule that grant funding can only cover 70% of the costs is still in place so a grant-first applicant also needs sufficient co-financing or a loan by default.

“To provide for the co-financing of TRL5 to 8 activities, the EIC may introduce the option for grant-first applicants to request in their full proposal an investment component to co-finance the 30% of the costs for their TRL5 to 8 activities not covered by the grant component. If and when this option becomes available, the application form will be modified accordingly.”

Grant Budget Amounts

The 2023 EIC Work Programme also outlines the conditions for the request of higher grant amounts and longer durations:

“The grant component should normally be less than EUR 2.5 million but may be for a higher amount in exceptional and well justified cases. The innovation activities to be supported should normally be completed within 24 months but may be longer in well justified cases. “

This article is part of a series whereas the remaining articles can be found here, once published:


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

EIC Accelerator 2022 Results and the Vanevo GmbH Success Case

The EIC Accelerator funding (grant and equity, with blended financing option) by the European Innovation Council (EIC) and European Commission (EC) has recently closed its latest financing cut-off with a total budget of €396.7 million (read: Diverse Grant Strategy).

The 75 winners are startups and Small- and Medium-Sized Enterprises (SME) from 21 countries who requested grant and blended financing support back in June 2022 and, after passing all evaluation steps, they have finally been rewarded (read: Interview Preparation Process).

The EIC program awards up to €2.5 million in grant and €15 million in equity financing per project (€17.5 million total) which provides a lucrative option for startups that are currently building innovative projects, especially those in the DeepTech space.

With the official proposal template having grown in size due to the latest change in the application framework, many companies rely on external consultants, professional writers or freelancers to help them prepare a successful application but it is very feasible to perform such a grant proposal in-house (read: Consultancies for the EIC Accelerator).

EIC Accelerator Results June 2022

The EIC has announced the latest cut-off results online (PDF, Web, Twitter) and the following statistics can be extracted.

Success Rates

986 Step 2 applications were received in the June 15th cut-off with 74% applying for the EIC Open as opposed to the Strategic Challenges. 638 companies (65%) requested blended financing while 158 (16%) requested grant-only and 190 (19%) grant-first.

When regarding the success rates from Step 2, this yields the following percentages for each application type:

  • Grant-first: 24 of 190 applicants succeeded with a 12.6% success rate.
  • Grant-only: 8 of 158 succeeded with a 5.1% success rate
  • Blended financing: 43 of 638 succeeded with a 6.7% success rate
  • Overall: 75 of 986 gives an average success rate of 7.6%

It is important to note that the Step 1 success rates of 50-80% have to be included in the assessment which will lower success rates slightly. It is also interesting to consider that 7 out of the 8 grant-only winners are from the UK who only had the grant-only option. This can be a sign that the EIC wants to avoid handing out pure grants without the chance of following up with the EIC Fund’s equity at a later stage (grant-first) or right away (blended).

Grant vs. Equity

Grant-first: 24 Companies (or 32%) are receiving grant-first contributions which is the model where a company is looking to cover innovation activities up to TRL8 with the EIC contribution. These companies can choose to apply for the EIC Fund’s equity at a later date to reach TRL9 (read: Inside Look into the EIC Fund).

Blended financing: 43 Companies (or 57%) are receiving blended financing which includes both the grant and the EIC Fund’s equity contribution and the expected end of the project is TRL9 (read: Technology Readiness Levels).

Grant-only: 8 Companies (or 11%) have decided to apply for grant-only support with the goal of reaching TRL9. Since this is the only available funding option for UK companies, it is unsurprising that 7 out of the 8 grant-only winners are from the UK.

In total, 43% of all funded companies receive a pure grant while 57% are receiving a mix of grant and equity financing while there are no companies who will receive equity-only support.

Geography

From a geographical perspective, the winners are located in:

  • 13 in France,
  • 8 in Germany,
  • 7 in the United Kingdom,
  • 6 in the Netherlands,
  • 5 in Sweden,
  • 4 in Austria,
  • 4 in Ireland,
  • 4 in Israel,
  • 3 in Belgium,
  • 3 in Finland,
  • 3 in Norway,
  • 3 in Spain,
  • 2 in Denmark,
  • 2 in Italy,
  • 2 in Portugal,
  • 1 in Czechia,
  • 1 in Estonia,
  • 1 in Greece,
  • 1 in Iceland,
  • 1 in Romania,
  • 1 in Slovenia.

Only 21 countries are represented among the winners which means that countries such as Luxembourg, Bulgaria, Latvia or Cyprus as well as all other third countries have had no approved projects during this cut-off.

Budget

Considering the EIC’s statement that 88% of applicants receive grant and equity financing and that there are no equity-only projects during this cut-off, the 32 companies receiving grant-only or -first support are sharing 12% of the total €396.7M budget yielding an average grant of €1.49M.

Vanevo: Successful Grant Application

Vanevo is setting a new standard for RedOx flow batteries through their platform technology approach. By reinventing and simplifying the manufacturing process of the battery stack and delivering a uniquely versatile and scalable business model, they are able to accelerate the mass adoption of RedOx flow technologies in critical sectors that require long-term energy storage.

Supported by Segler Consulting, Vanevo was awarded the EIC Accelerator grant in October 2022 which will allow them to reach commercial readiness and realise their vision of low-cost, sustainable and low-emission energy storage.


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

EIC Accelerator Interview Preparation Process: The Importance of the Q&A (Part 2)

This article is the second part of the interview preparation guide for the EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity). It provides a perspective on how an applicant, Small- and Medium-Sized Enterprise (SME) or startup could prepare for the EIC Accelerator pitch interview but it is not a pre-requisite to succeed in front of the jury.

While there is no official guidance or template on the preparation process for the EIC pitch, most professional grant writers or consultancies have developed their own processes to prepare their clients for a successful Step 3. This series of articles provides an example for such a process.

Introduction

Introduced in 2018, the European Innovation Council (EIC) and European Commission (EC) have created a Jury-system for the evaluation of successful written applications which acts as the final step before the grant approval. This illustrates the desire of the European Union (EU) to fund real companies that not only have interesting projects but also have the desire, confidence and motivation necessary to implement said project. In addition, it allows the EIC to supplement their remote evaluator’s pool with experts in the investment field.

Since most startups have rich experience in talking to investors, giving presentations during pitch events or hosting workshops and seminars themselves, it often comes as a surprise that they need to practise for the EIC Accelerator pitch at all. But consultants understand that this is absolutely necessary since the EIC pitch week differs from a normal Venture Capital (VC) or investor interaction in the following ways.

No Specialised Knowledge

The Jury members might not be experts regarding the technology or might not know the industry dynamics. The EIC Jury is a well-balanced collection of business experts including consultants, angel investors, educators (i.e. business schools), VC partners and entrepreneurs but, while the EIC aims to segment the Jury into thematic groups to facilitate the interview process, one must assume that half or more of the audience neither has previous knowledge about the technology or the market that is being targeted. This also extends to the European Investment Bank (EIB) members which are allowed to sit in and ask questions.

Not Investing Themselves

A second consideration to make is that, while the Jury might contain investors, they are not investing their own money. Usually, startups will be in contact with people who are able to make investment decisions and who are directly benefitting or suffering from a good or a bad funding outcome. This is not the case with the EIC Jury since these generally do not invest in the startups they interview and, if the investment turned out to be poor (i.e. bankruptcy, fraud, failure) then the Jury will face no negative repercussions since the EIC is responsible for the funding approval.

This creates an interesting dynamic where the Jury members have no skin in the game but select companies based on the profile outlined by the EIC (i.e. DeepTech, unicorns, non-bankability, high-risk). This does not mean that their assessments will be lesser than in the private market or that they will not be as stringent as they would be if their own financing or career was at stake but it is worth considering since Jury members might pose different questions compared to conventional investors.

Ambiguous Evaluation Criteria

While many investors have a certain focus (i.e. industry, technology, geography), they all have one primary goal in common: To make a return on their investment within a given time frame while minimizing their risk. But the EIC is turning that on its head with ambiguous criteria that most normal investors would not consider prioritizing: Non-bankability and high-risk.

The EIC aims to close the gap between companies that are too risky to finance and those that have been sufficiently de-risked to warrant substantial Series A investments. As a result, it seeks out companies that are:

  • Non-bankable: A company that can’t leverage financing from other public or private sources (i.e. national grants, bank loans, VC’s, angel investors, etc.)
  • High-risk: A project that is too risky and deters investors.

Why these criteria could be viewed as being ambiguous:

  1. Many of the companies that are funded under the EIC have raised substantial financing above €1M prior to receiving the EIC grant. As such, there is no reason why they could not raise similar financing amounts again even if one-time public grants were a major financing source.
  2. Most companies have access to other grants since there are many options available and a majority of companies apply for more than one grant at a time.
  3. The project must be feasible and the risks must be well-mitigated or it will be rejected by the EIC. The remote evaluators heavily screen for feasibility and a product-market-fit (i.e. traction and willingness-to-pay) which excludes many high-risk projects by default.

Note: The three points above can be argued but it is likely that most EIC Accelerator beneficiaries would have raised financing from other sources if they were rejected by the EIC since they are excellent business cases.

Why These Criteria Still Benefit the EIC

High-Risk Projects

The EIC likely understands that it’s nonsensical to select projects with an unreasonable level of risk (i.e. projects with almost no chance of success) but it does not want to attract easy-to-finance projects, specifically. It uses the term high-risk to inform applicants that they should not be afraid to apply even if they have been rejected by many investors or grants prior because of their risk profile.

This way, the EIC creates a space where highly ambitious and cutting-edge projects gather because they are riskier than others when viewed from an investors perspective. Of course, there will also be applicants who are too high risk and lack the expertise, a product-market-fit or the competence to execute the project but these are filtered in Steps 1 and 2 of the EIC Accelerator evaluation.

Non-Bankability

The EIC wants to be an exclusive financing instrument because it has the goal of turning science into innovation as EU Commissioner Mariya Gabriel said during her Keynote in 2021:

The so-called European innovation paradox that Europe is a world leader in science and research but that other regions lead on innovation so the EIC will build on the amazing research base in Europe to support disruptive DeepTech and market creation startups. This will be a priority role for the EIC.

Mariya Gabriel, EU Commissioner for Innovation, Research, Culture, Education and Youth

In addition, the EIC aims to de-risk such highly technical projects sufficiently to warrant private industry investments which would have been elusive otherwise. This renders the EIC a catalyst for the European DeepTech ecosystem:

We will crowd in private investment. Private investment in European DeepTech. The 10 billion budget of the European Innovation Council aims to crowd in at least €50 billion from the private sector.

Mark Ferguson, Chair of the EIC Advisory Board

This means that the EIC does not aim to be the first choice for all startups in the European ecosystem but seeks to attract a small group of excellent, DeepTech companies that do not have access to capital. The criteria of non-bankability is a way of selecting for this goal.

In reality, the EIC can never know how easy or difficult it is for a company to raise substantial investments since this highly depends on connections, the geography and the ingenuity of the management team. While it can ask for it in a grant proposal template, it is difficult to investigate statements such as “We are unable to raise private financing from VC’s or local grants due to the following rejections…”. In practice, non-bankability often means:

We will invest unless someone else invests before us.

If a company raises €20M right before the Step 3 interview then it will likely be rejected because the EIC would rather spend their budget on companies that have not reached this point yet. If the company describes the difficulty in raising financing to get the EIC funding (i.e. it is non-bankable) and raises €20M only 6 months after the grant has been approved then this will be a great success case for the EIC to announce. Even if the grant did not affect the €20M funding round (i.e. this is extremely difficult to verify).

Introducing the criteria of non-bankability is thus a great way for the EIC to assure that the financing is allocated where it is able to further the goals outlined by Commissioner Gabriel and EIC Chair Ferguson.

Rejecting Over Funding

The EIC Accelerator process is highly selective and, with approval rates of 67% in Step 1 and 16% in Step 2, it can be said that all applicants successfully reaching Step 3 are excellent. With such an in-depth evaluation process that includes video pitches, pitch decks, support documents and, most importantly, a business plan with a length that is greater than most other grant proposals, it would be almost impossible for bad projects to reach the final stage.

As a result, the EIC Jury is faced with the difficult task: Finding the projects with the highest potential among a pool of excellent businesses. And, while this is a reductive perspective, one can view the task of the Jury in a simplified manner: Reject 50% of the applicants.

The EU and the EIC set the budget ahead of time and, even though it should be statistically possible to see 10% or 90% selection rates In the interviews, it is not a realistic outcome.  The Jury will have to meet a quota that, even if it can deviate slightly, should match the set budget. As a result, many great projects will be rejected.

An applicant would be well advised to have the following attitude to the pitch interviews:

Under no circumstances can I give the jury a reason to reject us.

Even if the EIC would disagree with this statement, it is still a useful approach for the applicant since, although the project and business are great, they will fail if the presenters are not aware of all the factors that can be perceived as negative by the jury.

Limited Time & Forced Decisions

No investor wants to make a short-notice funding decision. With very few exceptions (i.e. Masayoshi Son’s gut investment in Jack Ma’s Alibaba), investors will take their time, perform due diligence over many weeks or months and will have multiple in-person conversations with the company.

The EIC is different in this regard since a Jury has to make a decision based on a 45-minute interview without having performed any due diligence up to this point. Since the remote evaluation has been completed ahead of time, it can be viewed as partial due diligence but the selected evaluators are likely neither experts in due diligence proceedings nor do they have access to the applicants for the request of additional data or feedback. And while the jury members have access to the application documents, there is no guarantee that they have studied them.

Still, the EIC has multiple due diligence mechanisms:

Step 1

Step 1 will identify the general suitability of a project for the EIC Accelerator. With funding rates of 67% in 2021, it is not very selective but aims to only peak the evaluator’s interest. Projects can be approved even though 50% of the evaluators reject them which renders Step 1 a very low threshold.

Note: Choosing a minimum of 3 out of 4 GO’s by the evaluators (i.e. 75% consensus) or switching to a 2/3 threshold (i.e. 66%) might be a better choice but the EIC has not published scoring correlations between all three steps. If no project with 2/4 GO’s has succeeded in Step 2 or Step 3, then it might be a good sign to raise the bar of Step 1 and save the applicants months of work.

Step 2

Step 2 is much more in-depth and is a great way of looking at the project from multiple angles but it suffers from the evaluator’s pool which might not provide the level of due diligence found in a VC firm. Still, it is a very useful way of filtering for the EIC-set criteria.

Step 3

There is a high chance that neither the Jury members nor the EIB representatives have read the Step 1 and Step 2 applications in full. This means that they strongly rely on the pitch event and will have to make a funding decision based on a 45-minute pitch alone. While some might have read substantial parts of the application, the due diligence done by the Jury members ahead of the pitch will likely be a fraction of what a VC firm would perform before making a funding decision.

Post-Approval

The EIC will perform detailed technical, commercial and financial due diligence for the equity component of the grant but this is after the public financing announcement. It is very unlikely that a company would be rejected after the EIC has already announced their identity on its website and social media accounts unless there is a strong reason to do so. Still, it is a formal due diligence process with a great level of depth.

Conclusion

This article presents a perspective on the EIC Accelerator pitch and does not represent the opinion of the EIC or the EC. An applicant should be aware of the conditions the jury interviews will be conducted under and should pitch their project as if it was assessed for the first time. They should also consider the following notes on the EIC jury:

  1. They are likely unfamiliar with the project’s details
  2. They are potentially not experts in the technology or industry
  3. They are not investing their own money or face negative repercussions for a misselection
  4. They make a funding decision based on only 45 minutes of pitching and questioning although they have access to all previous documents if they chose to review them post-interview
  5. They must prioritize criteria set out by the EC and EIC (i.e. high-risk, DeepTech and non-bankability)
  6. The due diligence performed pre-interview was limited

Other Articles


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

Delays: Updates on the EIC Accelerators Step 1 Results, Step 3 Interview Dates and More (SME Instrument)

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) has opened its doors to Step 1 submissions in early April 2021. After a long wait, the first evaluation results have been published on May 12th 2021 after more than one month of evaluations. While no notifications of these results were sent to applicants, a delayed email signed by Head of Unit Cornelius Schmaltz was sent 2 days later which contained an official letter detailing the results of the Step 1 evaluation.

This article presents a short update on the specifics of the process as conducted by the European Innovation Council (EIC) with respect to the templates, deadlines and further evaluation stages:

  • EIC Accelerator Step 1 results have been released on May 12th 2021 on the EIC’s AI Platform for those who have applied by mid-April 2021.
  • Detailed feedback and a scoring (GO vs. NO GO) from 4 to 6 evaluators are provided for each project giving all applicants the most elaborate information on their submission yet. A detailed analysis of these evaluations will follow in a separate article.
  • The EIC aimed to simulate the past Seal of Excellence (SOE) threshold in Step 1 which means that 2020’s scoring threshold of ’13’ should be as difficult to pass as 2021’s Step 1. This would have meant that 70% of all applicants were rejected but it seems like it was rather only less than 50% being rejected. This would match the previously predicted effort-chances scenario 1 in this article.
  • The official template for Step 2 has already been published but the AI Platform for Step 2 is not ready yet.
  • The Step 2 AI Tool’s Ideation and Development modules will be available as of May 17th 2021.
  • The Step 2 AI Tool’s Go2Market module will be available as of May 21st 2021.
  • The coach selection module will become available on May 25th 2021.
  • In-person coaching support is offered on a first-come-first-serve basis in June 2021 but will be available for all applicants for their submission to the October 2021 deadline.
  • The interview sessions are planned in:
    • September 2021 for proposals submitted to the June 2021 deadline.
    • December 2021 or January 2022 for proposals submitted to the October 2021 deadline.

The Step 3 interviews come with a significant delay and instead of being 6 weeks after the Step 2 deadline, they are pushed back to 3 months after the June cut-off (read: Having a Successful Interview Pitch).


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

Last-Minute Restrictions of EIC Accelerator Step 1 Submissions

On May 5th 2021, it has been announced that all submissions for Step 1 of the EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) application process are closed until June 22nd. This has come as a surprise to many since the call was supposed to be continuously open by design. In fact, it was created in order to have an ongoing application opportunity for applicants independent of the 4 annual application deadlines (or 2 in 2021).

Needless to say, there are a variety of reasons why this decision was made and a number of repercussions for applicants. Without going into further detail regarding the EIC’s insufficient announcements regarding this issue, the following presents a shortlist of updates and notes on this newest change:

  • The Step 1 submissions were suspended in order to allow the IT team to update the platform and add features to Step 1.
  • While Step 2 is not ready for use just yet, a preliminary (but still official) proposal template for the EIC Accelerator’s Step 2 has been published (see this link).
  • Step 2 of the application process will be published on May 17th and submissions will be possible starting June 9th.
  • Over 1,200 Step 1 application’s have been submitted since April.
  • Step 1 submissions that have not been submitted yet will be unable to apply to the June deadline (see here) but still have the opportunity to meet the last 2021 deadline in October.


These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • January 11th 2023 (only EIC Accelerator Open)
  • March 22nd 2023
  • June 7th 2023
  • October 4th 2023

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

Want to see all articles? They can be found here.

For Updates: Join this Newsletter!



by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles: