The EIC Accelerator: To Disrupt or Not to Disrupt Posted on March 31, 2023March 27, 2023 By Stephan Segler, Ph.D. This article presents a perspective on how a project for the EIC Accelerator funding (grant and equity, with blended financing option) by the European Commission (EC) and European Innovation Council (EIC) can be shaped. The EIC Accelerator awards up to €2.5 million in grant and €15 million in equity financing per project (€17.5 million total) and is designed for Small- and Medium-Sized Enterprises (SME) and startups, often supported by freelancers, professional writers or consultants. Risk and Disruption The EIC Accelerator is aiming to fund disruptive innovations with a high risk profile, often from a scientific or DeepTech space. In reality, high-risk projects are less attractive to the EIC jury as is seen in select companies being downgraded from blended financing to the grant-first EIC Accelerator mode due to their high risk which is a sign that most funded projects have a medium risk profile at best (see 2022 Success). Similarly, funding disruptive innovation makes for good marketing for the EIC but, in reality, disruptive technologies are generally ambitious and unproven in the market, two criteria the EIC jury will negatively assess. An example is Tesla which has extensive proof of market traction in terms of vehicle sales and charging infrastructures but it has yet to prove its Robotaxi technology. Still, if Tesla were to realize its vision for Robotaxis and could successfully implement it at scale, it would be truly disruptive. But without proof of success, the EIC jury would likely avoid investing in such a disruptive innovation by itself since it prefers lower-risk propositions as do most other investors. To Be or Not to Be Ambitious True disruptive innovations emerge out of unforeseen areas and are extremely difficult to predict. Even Jeff Bezos, founder and ex-CEO of Amazon, candidly said in a CNBC interview right before the DotCom crash in 2000 that they could fail and that their success is not guaranteed: “Long-term, I believe, that it’s very easy to predict that there are going to be lots of successful companies born of the Internet. They’re going to have very large market caps and so on. I also believe that today where we sit it’s very hard to predict who those companies are going to be. So you know you can make bets on these things and I think that Amazon.com, if we don’t if we’re not one of those important lasting companies born of the Internet, we will have nobody to blame but ourselves and we will be extremely disappointed in ourselves. But there are no guarantees. It’s very very hard to predict.” – Jeff Bezos (1999) Clearly, it worked out well for Amazon but it was a very risky proposition. The core problem with disruption is that the more certainty an investor wants to have, the less disruption they will end up looking for. An investor wants to see validation and proof because they are looking for a Return on their Investment (ROI). Disruptive innovation generally lacks such proof since it has not disrupted anything yet. The danger of investing in truly disruptive innovation can be seen in Cathie Wood’s Ark Invest since the high level of volatility and risk can have severe downsides in times of uncertainty. Aiming to predict true disruption can lead to swings between genius picks and severe gambling losses. Disruptive innovation has a chicken-and-egg problem where it is often only attractive for funding after it has been funded or succeeded. In the same way, the EIC’s Step 3 jury prefers already proven and validated commercial strategies over truly disruptive innovation since it is the safer bet. This is why an extremely well-funded company can obtain an EIC Accelerator grant two weeks after it raised $25+ million from private investors (see Breaking the Rules). This is not the advertised mission of the EIC but it is what any smart investor would do so one cannot blame the EIC. If the EIC funds 80% safe technology projects and 20% high-risk innovations then it is still a great win for the European innovation ecosystem. Reality Check If the mission of the EIC sounds too good to be true… “The EIC Accelerator focuses in particular on innovations, building on scientific discovery or technological breakthroughs (‘deep tech’) and where significant funding is needed over a long timeframe before returns can be generated (‘patient capital’). Such innovations often struggle to attract financing because the risks and time period involved are too high. Funding and support from the EIC Accelerator is designed to enable such innovators to attract the full investment amounts needed for scale up in a shorter timeframe.“ …it probably is. Based on experience, any company that is unable to obtain financing outside of the EIC Accelerator has a low chance of being successful in the EIC Accelerator program. For an EIC Accelerator application, companies should make sure that extensive validation of both the technology and especially the business model has taken place. While Step 1 and Step 2 of the evaluation process will heavily focus on the innovation and technology aspects, the Step 3 interviews will show a strong preference for financial and commercial validation. If a revenue stream is unproven, customer interest is uncertain or the market is newly created then the jury will likely not be interested in funding this project. A good rule of thumb for the EIC Accelerator is to have a complicated and innovative technology but a clear, proven and simple commercial strategy. While the Step 3 jury will have a high tolerance for uncertainty when it comes to technology developments, it has a strong aversion to uncertainty when it comes to commercial strategies. This article was last modified on Mar 27, 2023 @ 18:56 These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents. Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are: Step 1 Open now: Apply as soon as possible to be eligible for the next Step 2 submission deadline Step 2 (closing 17:00 Brussels Time) 1st cut-off 2025: - 2nd cut-off 2025: March 12th 2025 3rd cut-off 2025: - 4th cut-off 2025: October 1st 2025 Step 3 4th cut-off 2024: January 13th to 17th 2025 1st cut-off 2025: TBD 2nd cut-off 2025: TBD 3rd cut-off 2025: TBD 4th cut-off 2025: TBD The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing. Contact: You can reach out to us via this contact form to work with a professional consultant. EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only). Any more questions? View the Frequently Asked Questions (FAQ) section. Want to see all articles? They can be found here. For Updates: Join this Newsletter! by Stephan Segler, PhDProfessional Grant Consultant at Segler Consulting General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles: A Quick FTO Guide for EIC Accelerator Applicants in a Rush 2023 Budget Allocations for EIC Pathfinder, Transition and Accelerator Developing the Unique Selling Points (USP) for the EIC Accelerator Explaining the Resubmission Process for the EIC Accelerator A Short but Comprehensive Explanation of the EIC Accelerator EIC Accelerator Success Cases Deciding Between EIC Pathfinder, Transition and Accelerator A Winning Candidate for the EIC Accelerator EIC Accelerator Interview Preparation Process: Scripting the Pitch (Part 1) EIC Accelerator Horizon Europe SME Instrument / EIC Accelerator EIC Accelerator equityEIC Accelerator financingEIC Accelerator grantEIC Accelerator successIndustries & CompaniesInvestorsTimelineWriting Tips
EIC Accelerator Specific Buzzwords to be used in EIC Accelerator Applications (SME Instrument Phase 2) Posted on October 14, 2020October 9, 2020 The European Commission (EC) and the European Innovation Council (EIC) in particular have a variety of keywords (or buzzwords) that are often asked for in the official EIC Accelerator grant proposal template (SME Instrument Phase 2). Such keywords are not required to be part of a good business model but,… Read More
EIC Accelerator How a Consultant can Produce an EIC Accelerator Pitch Video Remotely (SME Instrument) – Part 2 Posted on February 10, 2021February 4, 2021 This article is a continuation of Part 1 and presents a proposed workflow for the creation of a pitch video for the EIC Accelerator blended financing program (formerly SME Instrument Phase 2 – grant and equity financing). Due to the new process under Horizon Europe (2021-2027), the pitch video will… Read More
EIC Accelerator The EIC Accelerator Budget: Grant vs. Blended Finance (Equity, SME Instrument) Posted on May 26, 2020October 9, 2020 The grant and the equity contribution for the EIC Accelerator are sourced from different funds (i.e. the EC and the EIC, respectively) which means that the budget is also separated into two components. The grant will need to be defined in a budget table in Part A of the administrative… Read More