The EIC Accelerator Grant Consulting Industry (SME Instrument)

In order to apply to the EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity financing), many startups and Small- and Medium-Sized Enterprises (SME) are looking for expert consultancies or professional writers to facilitate the ever more complex evaluation process (read: Proposed 2021 Application Process). Navigating the grant writing industry and finding a great partner to hire can be difficult but this article is aiming to shed light on the intricacies of how exactly this sector operates (read: EIC Accelerator Introduction).

Consultancies & the EU

The European Innovation Council (EIC) and European Agency for SME’s (EASME) seek to facilitate the evaluation process for innovative companies and enable them to apply autonomously but, if more and more evaluation steps with cryptic proposal templates are being added, applicants have no choice but to seek consultancy support (read: Relying on Consultancies).

The EIC Accelerator grant writing industry is characterized by a high demand from startups and, with some exceptions, increasingly selective consultancy firms. As a result, an important task that is placed on consultancies and writers is the assessment of the innovation project ahead of a potential collaboration since the requirements for written, video and in-person evaluations are becoming more and more demanding (read: Assessing a Project & Writing Internally).

Consultancy Business Models

Within this framework, there are a variety of models that consultancies follow ranging from the indiscriminative “we take everyone” to the selective “we wouldn’t even take half of the beneficiaries” approach. The reason for this discrepancy is that consultancies, like all business, have to think of their bottom line. Inevitably, this means that each company has to consider how their fee-structure can remain profitable over time and how they can maximize funded projects while compensating for projects that do not end up receiving a grant.

The general approaches are to either charge high retainer fees and low success-fees or to charge low retainer fees and very high success-fees. Variations of this approach are also found in offering extensive project-assessments via multi-day workshops, additional consulting for market scaling or through the addition of project management services for funded projects.

Regardless of what the model is, applicants will always carry the risk of investing their time and attention into a project irrespective of how the service is paid for. In the end, opportunity costs are a hidden factor in work-intensive grant applications even if the writing is outsourced to expert consultants. With the newly introduced freezing periods, this opportunity cost is increased further and startups or SME’s are better advised to judge the expertise and dedication of a consultancy rather than its business model.

Scaling vs. Quality

Scaling a consultancy business within a competitive grant like the EIC Accelerator or the Small Business Innovation Research (SBIR) program can be difficult since expertise can easily be diluted while talented experts on grant writing can be hard to find (read: Hiring a Consultant). Due to the high degree of fluctuation between the numbers of applicants per deadline, the capacities of consultancies at scale could also start to exceed the demand of excellent projects which means that they might onboard clients out of necessity rather than out of confidence.

The way most consulting companies mitigate such risks is by diversifying its revenue streams and by employing only a core team of full-time experts with clearly defined responsibilities while most of the writing is outsourced to a pool of freelancers. This can be, of course, a double-edged sword as well since having the freedom to decline clients can also lead to the possibility of onboarding more clients since scaling a consultancy over freelancers is a lucrative business model albeit to the detriment of success rates.

Still, such business models have found their own validity in the industry since there are plenty of startups who, after having been told that a grant application would be too high risk, are still determined to move on regardless.

Good vs. Bad

This assessment does not mean that large consultancies are inferior to small consultancies or vice versa. On the contrary, it sheds light on the fact that the size or business model of the consultancy is less important than its modus operandi and its internal incentive-structure. The traits exhibited by excellent consultancies are selectiveness, transparency and dedication but these are entirely independent of the business model and scale. They are only evident in direct communication with the consultants themselves.

Every prospective grant applicant should know who exactly will write the proposal, who else will be involved (i.e. editor, pitch-expert, designer, videographer) and if the team will be changed throughout the duration of the contract. This, in addition to requesting an in-depth project assessment beforehand, can prevent a negative experience for the startup or SME since a consultancy that cannot be transparent in this regard or lacks certainty will likely place less focus on each respective client (read: Assessing an Innovation).


In summary, each prospect EIC Accelerator grant applicant should pose the following questions to a consultancy prior to beginning a collaboration:

  • How does our company compare to the businesses that typically receive EIC Accelerator funding (i.e. industry, team, innovation)?
  • Who will be writing the proposal and will the writer be exchanged throughout the process?
  • Who will be our fixed contact point at the consultancy for the duration of the project?
  • Has our project been sufficiently vetted prior to beginning a collaboration?
  • Does the writer understand the intricacies of our innovation project and business model?

This article was last modified on Feb 4, 2021 @ 14:08

These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • Step 1 (short proposal)
    • open now
  • Step 2 (business plan)
    • 1st cut-off: -
    • 2nd cut-off: -
    • 3rd cut-off: -
    • 4th cut-off: October 19th 2023 (extended)
  • Step 3 (interview)
    • 1st cut-off: -
    • 2nd cut-off: -
    • 3rd cut-off: October 2nd to 6th (extended)
    • 4th cut-off: November 27th to December 8th

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

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by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

A Quick FTO Guide for EIC Accelerator Applicants in a Rush

2023 Budget Allocations for EIC Pathfinder, Transition and Accelerator

Developing the Unique Selling Points (USP) for the EIC Accelerator

Explaining the Resubmission Process for the EIC Accelerator

A Short but Comprehensive Explanation of the EIC Accelerator

EIC Accelerator Success Cases

Deciding Between EIC Pathfinder, Transition and Accelerator

A Winning Candidate for the EIC Accelerator

EIC Accelerator Interview Preparation Process: Scripting the Pitch (Part 1)