Next to outlining the innovative nature of a project, being able to demonstrate customer interest (i.e. traction) is a key factor for the success of an EIC Accelerator application. Like most other recommendations, this criteria is not an official requirement to be eligible for the financing but the evaluation checklist specifically asks if the applicant’s customers have demonstrated willingness-to-pay which makes it essential to address this point. It is possible to receive funding without demonstrating any traction but only if other evaluation criteria were to excel and compensate for the lacking criteria but this is an unlikely scenario.
Traction does not necessarily mean revenues since material contributions, access to facilities or simple support letters can be just as valid depending on the industry. The central narrative should communicate that the innovation is not only better than the competing products but is also highly sought after. This also extends to a well-positioned value-chain with suppliers and logistics being in place to present a well-supported and thought-out project. If the following questions are answered with yes then the innovation is in a good commercial position:
- Are you already in contact with customers and have these expressed interest?
- Do you have active users or have received promising feedback?
- Can you obtain proof of interest, i.e. letters of support/intent, revenues or user statistics?
- Do you have a clear value chain, i.e. hardware suppliers, certification authorities or servers?
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These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.
Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:
- Step 1 (short proposal)
- open now
- Step 2 (business plan)
- 1st cut-off: -
- 2nd cut-off: -
- 3rd cut-off: June 7th 2023
- 4th cut-off: October 4th 2023
- Step 3 (interview)
- 1st cut-off: -
- 2nd cut-off: May 22nd to June 2nd
- 3rd cut-off: September 11th to 22nd
- 4th cut-off: November 27th to December 8th
The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.
Contact: You can reach out to us via this contact form to work with a professional consultant.
EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).
Any more questions? View the Frequently Asked Questions (FAQ) section.
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by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting
General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:
A Quick FTO Guide for EIC Accelerator Applicants in a Rush
2023 Budget Allocations for EIC Pathfinder, Transition and Accelerator
Developing the Unique Selling Points (USP) for the EIC Accelerator
Explaining the Resubmission Process for the EIC Accelerator
A Short but Comprehensive Explanation of the EIC Accelerator
Deciding Between EIC Pathfinder, Transition and Accelerator
A Winning Candidate for the EIC Accelerator
EIC Accelerator Interview Preparation Process: Scripting the Pitch (Part 1)