Gender Equality Targets in the Age of Gender Identification (EIC Accelerator)

The EIC Accelerator blended financing (formerly SME Instrument Phase 2, grant and equity) is a competitive funding program by the European Commission (EC) and has always been heavily affected by European Union (EU) policies. Examples for this are the requirements to meet sustainability targets, address societal challenges and other recent developments such as the Green Deal and strict gender equity goals (read: EIC Accelerator 2021 Work Program).

Gender Equity Targets

Especially the latter has been strongly advertised by the European Innovation Council (EIC) and has proven to be very beneficial for female entrepreneurs (read: Being a Female Entrepreneur) since their normal funding rates of under 5% were effectively increased to 35% or higher (read: EIC Impact Report).

Such a strictly followed target has a tremendous impact since a female Chief Executive Officer (CEO) will have a slight but important advantage over a male CEO which can, due to the tight competition at the EIC Accelerator interviews, make the difference between being funded successfully and being rejected (read: EIC Pitch Week).

This not only affects the startups and Small- and Medium-Sized Enterprises (SME) applying for grant financing in the EU but is also impacting the focus of professional writers and consultancies since female CEO’s who are excellent and have a great project now have a lower risk profile than their male counterparts if all other variables are matched.

Unfortunately, this special advantage for women, in addition to the newly introduced coaching support for female entrepreneurs, might be shorter-lived than anticipated.

EU Definitions

In the past, the designation of the CEO’s gender in the Funding & Tenders Portal was optional and could be omitted since undisclosed was presented as an alternative option.

In 2021, the newest Horizon Europe grant proposal template changes this and asks their applicants to select their gender among the choices of male, female and non-binary. While, previously, the selection of undisclosed was effectively equal to choosing male when it comes to the evaluation process, it is difficult to imagine that choosing non-binary will have the same effect.

Gender identification and non-binary genders have emerged in recent years with more political power and influence than gender equality and feminism itself which is why this new option might radically change the EIC’s female CEO targets over the coming decade. After all, in today’s times, policies and political opinions are only one viral social media campaign away from being changed overnight.

In an official report by the European Commission’s Directorate-General for Justice and Consumers from June 2020, the term non-binary is defined as follows:

“An umbrella term for people whose gender identity is not encompassed or represented by ‘man’ or ‘woman’. Non-binary identities are varied and can include people who identify with some aspects of binary identities, while others reject them entirely.”

By simply introducing this option to the evaluation process of a financial instrument such as the EIC Accelerator, the EU might have opened the door for exploitation since gender identity is explicitly not based on biological sex or the time spent within a certain identity. To clarify this, the EC defines gender identity as follows:

“A person’s gender identity is defined as each person’s deeply felt internal and individual experience of their own gender, whether as a man, a woman or non-binary, which may or may not correspond to the sex assigned at birth.”

When the beneficial treatment of female CEO’s was announced, it was also made clear that the respective person would have to be in the CEO position for a longer timeframe and not be elected CEO just for the purpose of the EIC Accelerator submission. This covered the obvious weakness of the gender-targets and allowed female CEO’s to receive the benefits as they were intended.

Non-Binary Applicants

By including non-binary genders and by defining gender as, in the EC’s words, a “deeply felt […] experience” without limiting the time spent within that identity, the EC could be opening the door to a reshaping of the playing field. If the status of non-binary becomes equal to the status of a female due to political pressures, then there could be an incentive for all-male CEO’s to designate themselves as non-binary since being non-binary does not need to come alongside a certain lifestyle, look or behaviour.

In fact, being non-binary is subject to no restrictions or societal norms by design.


Of course, such a development is pure speculation and most male CEO’s would have no interest in explaining their gender in front of a jury even if a multi-million grant is at stake. Although, to think that no CEO would make that decision even after a previous rejection is unlikely as well if any critical jury question can simply be dismissed by saying “I would prefer not to discuss my gender identity“.

It will be interesting to see how the EC is handling this new development since balancing a culture of inclusion and social rights with clear-cut targets such as gender equity might not be possible in the long-term. When it comes to democratic government organisations, political pressure will always win over old policies which means that excellent female entrepreneurs should seize their opportunity to apply to the EIC Accelerator now as long as high funding rates of 35% are still enforced.

This article was last modified on Mar 14, 2021 @ 13:25

These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents.

Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are:

  • Step 1 (short proposal)
    • open now
  • Step 2 (business plan)
    • 1st cut-off: -
    • 2nd cut-off: -
    • 3rd cut-off: -
    • 4th cut-off: October 19th 2023 (extended)
  • Step 3 (interview)
    • 1st cut-off: -
    • 2nd cut-off: -
    • 3rd cut-off: October 2nd to 6th (extended)
    • 4th cut-off: November 27th to December 8th

The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing.

Contact: You can reach out to us via this contact form to work with a professional consultant.

EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only).

Any more questions? View the Frequently Asked Questions (FAQ) section.

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by Stephan Segler, PhD
Professional Grant Consultant at Segler Consulting

General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles:

A Quick FTO Guide for EIC Accelerator Applicants in a Rush

2023 Budget Allocations for EIC Pathfinder, Transition and Accelerator

Developing the Unique Selling Points (USP) for the EIC Accelerator

Explaining the Resubmission Process for the EIC Accelerator

A Short but Comprehensive Explanation of the EIC Accelerator

EIC Accelerator Success Cases

Deciding Between EIC Pathfinder, Transition and Accelerator

A Winning Candidate for the EIC Accelerator

EIC Accelerator Interview Preparation Process: Scripting the Pitch (Part 1)