Presenting Customer Interest for a Successful EIC Accelerator Application (SME Instrument Phase 2) Posted on May 27, 2020October 9, 2020 By Stephan Segler, Ph.D. Next to outlining the innovative nature of a project, being able to demonstrate customer interest (i.e. traction) is a key factor for the success of an EIC Accelerator application. Like most other recommendations, this criteria is not an official requirement to be eligible for the financing but the evaluation checklist specifically asks if the applicant’s customers have demonstrated willingness-to-pay which makes it essential to address this point. It is possible to receive funding without demonstrating any traction but only if other evaluation criteria were to excel and compensate for the lacking criteria but this is an unlikely scenario. Traction does not necessarily mean revenues since material contributions, access to facilities or simple support letters can be just as valid depending on the industry. The central narrative should communicate that the innovation is not only better than the competing products but is also highly sought after. This also extends to a well-positioned value-chain with suppliers and logistics being in place to present a well-supported and thought-out project. If the following questions are answered with yes then the innovation is in a good commercial position: Are you already in contact with customers and have these expressed interest? Do you have active users or have received promising feedback? Can you obtain proof of interest, i.e. letters of support/intent, revenues or user statistics? Do you have a clear value chain, i.e. hardware suppliers, certification authorities or servers? This article was last modified on Oct 9, 2020 @ 11:18 These tips are not only useful for European startups, professional writers, consultants and Small and Medium-Sized Enterprises (SME) but are generally recommended when writing a business plan or investor documents. Deadlines: Post-Horizon 2020, the EIC Accelerator accepts Step 1 submissions now while the deadlines for the full applications (Step 2) under Horizon Europe are: Step 1 Open now: Apply as soon as possible to be eligible for the next Step 2 submission deadline Proposals are sent for evaluation on the first Tuesday of every month Step 2 (closing 17:00 Brussels Time) 1st cut-off 2025: - 2nd cut-off 2025: March 12th 2025 3rd cut-off 2025: - 4th cut-off 2025: October 1st 2025 Step 3 1st cut-off 2025: - 2nd cut-off 2025: TBD 3rd cut-off 2025: - 4th cut-off 2025: TBD The Step 1 applications must be submitted weeks in advance of Step 2. The next EIC Accelerator cut-off for Step 2 (full proposal) can be found here. After Brexit, UK companies can still apply to the EIC Accelerator under Horizon Europe albeit with non-dilutive grant applications only - thereby excluding equity-financing. Contact: You can reach out to us via this contact form to work with a professional consultant. AI Grant Writer: ChatEIC is a fully automated EIC Accelerator grant proposal writer: Get it here. EU, UK & US Startups: Alternative financing options for EU, UK and US innovation startups are the EIC Pathfinder (combining Future and Emerging Technologies - FET Open & FET Proactive) with €4M per project, Thematic Priorities, European Innovation Partnerships (EIP), Innovate UK with £3M (for UK-companies only) as well as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants with $1M (for US-companies only). Any more questions? View the Frequently Asked Questions (FAQ) section. Want to see all articles? They can be found here. For Updates: Join this Newsletter! by Stephan Segler, PhDProfessional Grant Consultant at Segler Consulting General information on the EIC Accelerator template, professional grant writing and how to prepare a successful application can be found in the following articles: A Quick FTO Guide for EIC Accelerator Applicants in a Rush 2023 Budget Allocations for EIC Pathfinder, Transition and Accelerator Developing the Unique Selling Points (USP) for the EIC Accelerator Explaining the Resubmission Process for the EIC Accelerator A Short but Comprehensive Explanation of the EIC Accelerator EIC Accelerator Success Cases Deciding Between EIC Pathfinder, Transition and Accelerator A Winning Candidate for the EIC Accelerator EIC Accelerator Interview Preparation Process: Scripting the Pitch (Part 1) EIC Accelerator Horizon 2020 Phase 2 SME Instrument / EIC Accelerator EIC Accelerator financingEIC Accelerator successHardwareIndustries & CompaniesInvestorsSME Instrument Phase 2StatisticsWriting Tips
Horizon 2020 How To Improve Your Chances of Getting Funded Posted on August 29, 2017May 23, 2020 To find out if your project is suitable for funding, please read What Types of Industries Receive Funding?. Three of the four evaluators that will review the proposal have a business background and only one will have a technical or scientific background. While it is impossible to know what the… Read More
EIC Accelerator EIC Accelerator Interviewees from March Deadline Unable to Apply for May Cut-Off Posted on April 29, 2020October 9, 2020 Due to the record number of applications for the EIC Accelerator’s March 2020 deadline (almost 3,968 applications instead of the regular ~1,900), the interview week for step 2 of the evaluation process has been postponed from the initial May 4-8th to May 11-20th. This will lead to an overlap with… Read More
EIC Accelerator Assessing an EIC Accelerator Applicant for Innovation, Traction and the Team (SME Instrument) – Part 2 Posted on October 20, 2020October 18, 2020 Part 1 (Innovation) of this article can be found under the provided link. 2. Traction The suitability of a project for an EIC Accelerator grant or blended financing application (SME Instrument Phase 2, with equity option) can be difficult to assess even for professional writers or high-level consultants. For this… Read More